Monday, February 23, 2009
FIRST LOOK AT SCRATCH: THE ULTIMATE DJ
on Game Informer
Submitted: Feb 23, 2009
Scratch: The Ultimate DJ(Xbox 360)
With music games taking so much space on store shelves these days, it’s tough to imagine retailers being receptive to yet another music game that comes bundled with a unique controller. “If we had told them that we were making another rock and roll game, it would have been next to impossible,” says Mike Rubinelli, senior vice president of game development at Genius Products. Once those buyers learn that Scratch: The Ultimate DJ tackles an as-of-yet unexplored aspect of music gaming, he says, those opinions soon change.
Rubinelli and 7 Studios’ Dan Lehrich stopped by our offices recently to show off that new game. While it’s still in the early stages, it’s clear that there’s more to the game than it being the simple “Guitar Hero with a turntable,” concept that people assumed when the game was announced a short while ago.
Trained as a musician, creator Lehrich started his career in the games industry at EA before moving on to 7 Studios. While he worked in the audio department professionally, he spent his off hours developing game concepts—including the one that would ultimately be shaped into Scratch.» Full Story on Game Informer